Guiding Your Vision from Conception to Celebration

 

​Welcome to Market Midwife, your trusted guide for growing vibrant, community-rooted markets.  Whether you are launching a new farmers or art market, revitalizing an artisan pop-up, or elevating existing events, Market Midwife offers the nurturing support, expert insight, and strategic planning needed to bring your vision to life.  Just like a traditional midwife guides and empowers through each stage of birth, Market Midwife helps bring your market dreams into the world - from concept to grand opening, and beyond.  Our services include vendor recruitment and development, event logistics, community outreach, market branding, and operational training.  Market Midwife exists to nurture the event journey—supporting organizers, vendors, and communities through the beautiful chaos of planning and execution. Inspired by the midwife's role in birth and transformation, we offer steady guidance, hands-on tools, and creative solutions that reduce stress and amplify joy. From layout and logistics to vendor care and market flow, our goal is to deliver thoughtful, people-centered support—infused with a spirit of service and Southern hospitality.

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Our mission is to provide compassionate, strategic support to market organizers, vendors, and creatives as they bring their events to life. Like a midwife, we are there from the very first idea through every labor of love—offering expertise, encouragement, and structure throughout the planning process. Whether you're launching a farmers market, pop-up, or cultural gathering, Market Midwife ensures that your event is born with purpose, care, and lasting impact. Inspired by the midwife's role in birth and transformation, we offer steady guidance, hands-on tools, and creative solutions that reduce stress and amplify joy. From layout and logistics to vendor care and market flow, our goal is to deliver thoughtful, people-centered support—infused with a spirit of service and Southern hospitality. It is a platform to manage farmers markets, pop-up markets, layout design, vendor logistics, and operations.

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We specialize in working with:

• Local governments and municipalities

• Nonprofits and community organizations

• Independent market managers and entrepreneurs

• Doula collectives and wellness-based vendors

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With a deep understanding of grassroots economies and the cultural heartbeat of a community, Market Midwife ensures every market we support is inclusive, intentional, and economically sustainable.  Let us help you birth a market that thrives.

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